SEO, the most crucial strategy for your Google rankings, has been evolving for over a couple of decades and has many changes.
Yet, what has not changed is how the organic traffic to your site can impact your website page rankings.
As new products and technologies develop, people’s use of search engines also increases, making it all the more critical for you to optimize your site to improve Google ranking.
It will be exasperating to see your website rank down on the Google page despite constant measures to make the rank rise and leave you perplexed about how to improve SEO.
Some people have no idea why and leave it at that, losing customers and revenue. You could consider the following straightforward steps to rank higher on Google and get more traffic.
How To Improve Google Search Rankings
It requires hard work and well-planned strategies to reach the top 10 SERPs. How soon you can get there depends on many other factors. Here are some steps to grow sales, boost conversions, and increase your Google ranking.
1. Start with A Strong Base
Poor website structure and information layout can devastate your site performance despite of best SEO campaigns. Ensure the site navigation is smooth and page loads are fast.
When visitors find it hard to find the information they seek, or if Google spiders cannot crawl and track your site and web pages to index the internet, your ranking will suffer.
a] Do an SEO Audit
You must immediately attend to the basics and conduct an SEO Audit. SEO audit is an in-depth evaluation of your website’s various elements that impact its performance.
When you do an audit, you will understand the problem areas of your site’s SEO and address them to improve website SEO. You can ask the help of an SEO company for your website audit.
b] Role of AI & machine learning
RankBrain is a Google algorithm that starts to generate responses to visitors’ queries each time they search for something in Google.
AI understands what people are trying to search for and then delivers personalized results.
If you adhere to the SEO basics, it will give you an advantage over many competitors and be the best way to improve search engine ranking
2. Create A Great Page Experience
Google specifies page experience as a set of forewarnings of the user’s behavior when interacting with a web page outside its pure information value on mobile and desktop devices.
Core Web Values:
Google accentuates the significance of Core Web Vitals over other metrics as they’re essential to enhance users’ expectations for all web experiences.
Though the users’ requirements are inconsistent and vary per industry, the core needs are loading, interactivity, and visual stability.
The three metrics Google advice site owners to use to measure their visitor’s experience to improve site ranking are
Largest Contentful Paint (LCP): The ideal LCP measurement must not exceed 2.5 seconds, or your customers will move to your competitor, who provides a similar service.
First Input Delay (FID): The time it takes for a page to become interactive should not exceed 100ms.
Cumulative Layout Shift (CLS): The unexpected layout shift of a visual page should be less than 0.1.
These metrics apply to both mobile and desktop sites.
3. Focus on Link Building
People often wonder how to improve Google search ranking through external links. Google deems links to be one of the top factors for ranking. You must attract links from top reliable and reputed sites requiring you to engage with bloggers, web admins, publishers, and similar to get your content exposure.
When your content gets recognition, it will give your brand trust and frontage, which can impact and improve SEO ranking. It can also help people searching for services like yours find your business.
Related Article: How To Find SEO Experts in India to Enhance Website Visibility
4. Optimize Internal Links
Ensure you place your links correctly and strategically for your best pages to appear first when a customer clicks.
Do not ignore broken links; attend to them immediately by running a crawl and identifying the 404 errors with online tools.
You may also set up a Google Alert to track your brand’s mentions across the internet. If the mention is not having any link to your site, you can request the web admin to link back to your site.
5. Make Your Website Responsive
The answer to the question running in your mind on how to rank higher on Google is to build a responsive website.
When you say responsive, you are making it convenient for your visitors by providing a site that automatically adjusts to their device screen size. It will ensure all your users have smooth navigation, increasing conversion possibilities.
One of Google’s ranking factors is having a mobile-friendly website where users should have seamless navigation regardless of using their desktop, laptop, or smartphone to approach your site. So having a responsive site is one of the best ways to improve SEO.
6. Write Lengthy Skyscraper SEO-friendly Content
Before going into the details about content optimization, you should understand what skyscraper content means. Every business today has competitors, and it is a fact that extends to every industry.
You should find the content your competitor is using. Please do not copy it but try to use the data to create a better piece of information that you could use for your products and services.
Since you are building more content than your competitors, it is known as a skyscraper. So, all the content you create must be anything between 1000 to 2000 words. You can then reach out to the sites that have links to your competitor’s content and ask for them to link to your content.
Learn more about creating helpful, reliable, people-first content
Content marketing is one of the ways to improve SEO. With the right content, businesses have seen a tremendous improvement in their conversion rates.
Start with a short paragraph as an introduction to inform readers what the post is all about. The content must be relevant, informative, and engaging for the readers to understand.
Of course, you must optimize the content for your consumers and search engines. If you are unaware of how to improve SEO on Google, here are a few steps to follow to optimize your content.
a] Identify your competition.
b] Find relevant keywords and incorporate them into your content.
c] Keep titles short, use unique meta descriptions, and be specific.
c] Publish your content
d] Promote your content
7. Use SEO-friendly Images and Videos
Sometimes, people do not have the time to read lengthy textual matters. They want some information through images or videos to understand the product better. It will also improve SEO rankings significantly.
Your videos should also adhere to SEO standards, like with the following tips:
- Add structured data to your content
- Incorporate a video transcript
- Put a custom video thumbnail
Conclusion
Your website is the core of your business marketing campaigns. The more exposure it gets among your potential audience, the more will be your success rate and productivity. You must invest in optimizing your site, which you can achieve only when you rank higher on Google.