The process of choosing a domain name involves considerable care and consideration, just like selecting a company name. Your domain name serves as your online identity, so you should pick one that suits your company and is also simple to advertise.
Tips to Choose a Domain Name
To choose the ideal domain name, adhere to the guidelines listed below.
1. Choose an easy-to-type domain name
A simple-to-type domain name is essential for internet success. Customers may have a tougher time finding your website if you utilize slang (u instead of you) or words with numerous spellings (express vs. xpress).
2. Keep it short
If your domain name is lengthy and difficult to type, there is a chance that users will mistype it or spell it incorrectly. The best domain names are short and straightforward.
3. Use keywords
Use keywords that accurately represent your company and the services you provide. For instance, you might want to register GlassRepair.com or GlassReplacement.com if your business replaces glass.
Include the search terms that customers use to find your products or services.
Additionally, it increases your traffic through search engine optimization and also makes more sense to your customers. If you are getting SEO services from a company, they will help you optimize your domain name using the right keywords.
4. Target your area
If your company is local, think about including your city or state in the domain name to make it easier for local customers to find and remember.
5. Avoid numbers and hyphens
People who hear your website URL may not understand if you are using the numeral 5 or the word 5 written out, or they may misplace or forget the dash. If you need these in your domain and want to be secure, register the different versions.
6. Be memorable
Since there are millions of domain names already in use, choosing one that is memorable and catchy is crucial. Once you have a name in mind, discuss it with your closest friends to ensure that it sounds good and makes sense to others.
Learn more about how to come up with a good domain name
Quick answer: Do you have a fantastic domain idea? To help you create a strong online presence for your business, look for a domain name today and register it with a website or a social media profile.
7. Research it
Make sure the domain name you choose is not already taken, protected by copyright, or being used by another business before registering it. It might lead to legal snafu that would cost you a lot of money and your domain!
8. Pick an appropriate domain extension
Suffixes at the end of web addresses, like.com or.net, are referred to as extensions. Make sure to select one that is appropriate for your company since these can have different applications. The most popular domain extension is .com, however, due to its long history, it can be challenging to come up with a brief and memorable .com domain name.
A variety of new generic top-level domains, like the .co, .io, .xyz, and. ai or .me domains, present a fantastic opportunity to secure brief and extremely relevant names. Here are a few more widely used extensions and some usage examples:
- .co: company, commerce, and community.
- .info: informational sites.
- .net: technical, Internet infrastructure sites.
- .org: NGOs and non-commercial organizations.
- .biz: business or commercial purposes, such as e-commerce websites.
9. Protect and build your brand
To protect your brand, think about purchasing additional domain extensions with misspelled variations of the domain names. This stops rivals from registering other versions and guarantees that customers are sent to your website even if they input it incorrectly. A branding agency will focus on these matters.
10. Act fast
Domain names trade quickly. Fortunately, many domain names are also reasonably priced, so register your top picks as soon as you can. A solid domain is essential if you want to launch an online business. Domain registrars like Google Domains, GoDaddy, Bluehost, etc., will propose alternative names throughout your domain search if you’re having problems finding an available name. You can use this to find the perfect domain name.